From Lawyer To Master Brewer – Beer And Business S1E9

In this episode, Tom interviews Michael Peticolas. After practicing law for a decade, Michael Peticolas turned to his passion for craft beer. In 2010, he enrolled in the American Brewers Guild’s Intensive Brewing Science and Engineering program, wrote a business plan, and formed the Peticolas Brewing Company. The following year, he built a brewery and on December 30, 2011, Michael brewed his first batch of beer, an Imperial Red Ale called Velvet Hammer. During the first year of operations, Michael acted as the brewery’s sole brewer, cellarman, distributor, and brewery representative. Volunteers pitched in from day one and every brewery employee to date started as a volunteer having never worked at another brewery.