We’ve Been Here Before

In October of 2008, Sequoia Capital published a now legendary deck in which they provided a fact-filled warning and a primer to their portfolio companies. While the economic data is dated to the era, in the “Wall Street” and “Main Street” sections, the warnings and instructions starting with the section entitled “Your Street” on page 39 are as real today as they were in 2008.

I have attached that deck here:

https://tomellsworth1.wpengine.com/wp-content/uploads/2022/05/Sequoia-CEO_ALL_HANDS_10-7-08_FINAL-1.pdf